Surfer/Scientist Cliff Kapono will destroy any stereotypes you may have of surfers. A Spicoli burnout this guy is not! In conjunction with University of California San Diego Global Health Institute, American Gut Project, and European Center for Environment and Human Health, Cliff set out in the fall of 2016 on a worldwide project testing surfers and the environments they live and surf in to show that we are literally products of our environment. Check out the teaser video below and look for the finished project this summer.
If you look through our blog posts you'll notice a theme - we like the outdoors, surfing, and photography. Other things too, of course, but in a given week, chances are, you'll see posts related to those topics. Joe Miller and his photography/videography embody the Adam Mar spirit in a way we can't often express ourselves.
Originally from New York, Joe is much milder than you might expect from someone who has a history of going huge on a BMX bike, skateboard or surfboard. He's thoughtful and observant & it shows in his work. We've been fortunate to have Joe shoot some of our product for us and to advise when he's not around which is becoming more often as his company, The Stoke Mill, is growing quickly in the Los Angeles area. With a varied client list including the likes of Vans Shoes, Wu-Tang Clan, Surfing Magazine, The 4 Seasons Hotel, Last Name First TV, NYC Marathon, Tommy Hilfiger and, of course Adam Mar, his oh-so-common name won't be able to allow him to blend in with the crowd for long. Check out Joe's work at his website & instagram
There are a lot of organizations doing amazing environmental work and several that focus on coastal issues. Save the Waves Coalition is one of those doing fantastic things for our coastlines around the globe. We had the pleasure of attending last year's Life is a Wave gala featuring music by G. Love and honoring the contributions of Greg Long, Dr. Charles Lester and Bureo Skateboards as well as the Save the Waves Film Festival.
2017's Life is a Wave in San Francisco promises to be a fantastic event raising money for an amazing organization doing tremendous work. May 20 is just a month away so click below and get tickets to this amazing event and learn a bit more about the Save the Waves Coalition.
Everyone has heard of rip currents and many people know, in theory, how they work & how to get out of them but it isn't black & white. Taking a few minutes to learn about the mechanics of a Rip Current and how to rescue yourself and/or someone else can make the difference between a great day at the beach and a tragedy. Take a look at the image below then scroll down to read more.
Rip currents occur anywhere there is a deeper spot in the water with shallower spots on either side. As waves surge towards shore and push water towards the beach that water needs to be able to go back out. Shallow sandbars create resistance to that water being able to recede & with continued pressure from the water, eventually a break in the sandbar will occur creating a deeper channel for water to funnel out. This narrow channel will have a strong current of water that can and will pull the strongest of swimmers out through it. Beachgoers get into trouble when they try to swim against this current and get tired - contrary to popular opinion rip currents DO NOT pull you DOWN. If you find yourself being pulled out in a rip current the most important thing to do is RELAX! You won't be pulled out to the middle of the ocean but it's important to remember that you will not be able to swim in against the current no matter how good a swimmer you are! Simply pick a spot down the beach and swim towards it, parallel to the shore. You will swim yourself out of the rip current & then be able to swim to shore. Take your time, don't panic and be sure to get good breaths of air to fill your lungs while swimming.
If you notice a friend or family member caught in a rip current coach them from shore rather than going in after them. Send someone else to get a lifeguard to help and encourage the swimmer to swim sideways (parallel to shore), take their time, don't panic, and remind them that you're keeping an eye on them!
Rip currents can happen anywhere there is a lot of water moving around and can occur suddenly at beaches with sandy bottoms. Surfers are often a good source of knowledge on rip currents & should also be summoned for help - especially if a lifeguard isn't available.
by national geographic
by national geographic
If you have not been watching the second installment of the Planet Earth series, then you
are doing yourself a disservice. The critically acclaimed series airs Saturday's at 9pm EST. Catch
up here if you must.
by the inertia
by Conde Nast